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~person:"Andrews, Michelle"
~person:"Oloko, Shamsey"
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Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
2
On the moral value of cause related marketing
Oloko, Shamsey
;
Balderjahn, Ingo
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10009161427
Saved in:
3
Nachhaltiges Markenmanagement durch Cause related Marketing
Oloko, Shamsey
-
2011
Persistent link: https://www.econbiz.de/10008824208
Saved in:
4
Cause related Marketing
Oloko, Shamsey
;
Balderjahn, Ingo
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 766-771
Persistent link: https://www.econbiz.de/10003908281
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