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~person:"Andreyeva, Aliona N."
~person:"Rumyantseva, Maria N."
~subject:"Brand Personality"
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Shalimar
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воÑприÑтие бренда
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идентичноÑÑ‚ÑŒ бренда
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имидж бренда
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личноÑÑ‚ÑŒ бренда
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Influence of print advertising on the perception of Shalimar perfume (1925 - 2010)
Andreyeva, Aliona N.
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Graduate School of Management, St. Petersburg State …
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2010
Full text in Russian. Executive summary in English is available at pp. 43.
Persistent link: https://www.econbiz.de/10008925077
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