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~person:"Andriopoulos, Constantine"
~person:"Merrilees, Bill"
~person:"Stuart, Helen"
~subject:"Charitable organization"
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International studies of management and organization
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Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
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2
Rebuilding community corporate brands : a total stakeholder involvement approach
Miller, Dale
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009715056
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