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~person:"Andriopoulos, Constantine"
~person:"Merrilees, Bill"
~subject:"Charitable organization"
~subject:"Firmenimage"
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Charitable organization
Firmenimage
Brand architecture
8
Markenarchitektur
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Brand management
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Markenführung
7
Corporate reputation
3
Luxury goods
2
Luxusgüter
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corporate heritage
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Brand
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Brand associations
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Corporate Social Responsibility
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Corporate heritage brand paradox
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Environmental management
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Gemeinnützige Organisation
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Andriopoulos, Constantine
Merrilees, Bill
Balmer, John M. T.
24
Melewar, T. C.
11
Balmer, John M.T.
6
Bang, Nguyen
5
Burghausen, Mario
5
Greyser, Stephen A.
5
Otubanjo, Olutayo
5
Abratt, Russell
4
Chen, Weifeng
4
Miller, Dale
4
Rindell, Anne
4
Sharifah Faridah Syed Alwi
4
Urde, Mats
4
Foroudi, Pantea
3
Hatch, Mary Jo
3
Keller, Kevin Lane
3
Kleyn, Nicola
3
Navare, Jyoti
3
Podnar, Klement
3
Singh, Jaywant
3
Wiedmann, Klaus-Peter
3
Aaker, David A.
2
Anisimova, Tatiana
2
Aspara, Jaakko
2
Bravo, Rafael
2
Crisafulli, Benedetta
2
De Roeck, Kenneth
2
Dennis, Charles
2
Epie, Chantal
2
Ghosh, Lopamudra
2
Glanfield, Keith
2
Gyrd-Jones, Richard I.
2
He, Xinming
2
Hur, Won-Moo
2
Iglesias, Oriol
2
Ind, Nicholas
2
Khojastehpour, Morteza
2
Kim, Hanna
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Koporcic, Nikolina
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The journal of brand management : an international journal
2
Journal of business research : JBR
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
2
Rebuilding community corporate brands : a total stakeholder involvement approach
Miller, Dale
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009715056
Saved in:
3
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
4
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
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