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~person:"Andriopoulos, Constantine"
~person:"Merrilees, Bill"
~subject:"Luxusgüter"
~type_genre:"Aufsatz in Zeitschrift"
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Luxusgüter
Brand architecture
8
Markenarchitektur
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Corporate reputation
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Firmenimage
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corporate heritage
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Brand
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Corporate heritage brand paradox
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Relative invariance
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Aufsatz in Zeitschrift
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Andriopoulos, Constantine
Merrilees, Bill
Cooper, Holly
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Miller, Dale
2
Barnier, Virginie de
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Bernal, Pedro Mir
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Borraz, Stéphane
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Dhanesh, Ganga Sasidharan
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
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