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~person:"Anisimova, Tatiana"
~person:"Decker, Alexander J."
~person:"Rajagopal"
~subject:"Brand management"
~subject:"Supplier relationship management"
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Brand management
Supplier relationship management
Automotive services industry
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Anisimova, Tatiana
Decker, Alexander J.
Rajagopal
Garicano, Luis
5
Kaplan, Steven N.
5
Mallad, Heike
4
Decker, Alexander
3
Meinig, Wolfgang
3
Roßmann, Patrick
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Europäische Hochschulschriften / 5
1
International journal of services and operations management
1
Journal of business-to-business marketing
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ECONIS (ZBW)
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Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
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2
Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal
- In:
International journal of services and operations management
5
(
2009
)
5
,
pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
Saved in:
3
Die Händlerzufriedenheit als Zielgröße im vertikalen Marketing der Automobilwirtschaft
Decker, Alexander
;
Decker, Alexander J.
-
2000
Persistent link: https://www.econbiz.de/10001474146
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