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~person:"Ansarin, Madina"
~person:"Biscaia, Rui"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Search: subject:"Customer loyalty"
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Computer-mediated marketing strategies : social media and online brand communities
1
Exploring the rise of fandom in contemporary consumer culture
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Those who rarely attend alone : tribal sport fans
Hedlund, David P.
;
Biscaia, Rui
;
Leal, Maria do Carmo
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 71-101)
.
2018
Persistent link: https://www.econbiz.de/10011764816
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Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
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