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~person:"Anton Fernando, W. A."
~person:"Baccarella, Christian V."
~subject:"Hochtechnologie"
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Search: subject_exact:"Grafisches Gewerbe"
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Hochtechnologie
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Anton Fernando, W. A.
Baccarella, Christian V.
Scheiner, Christian Willi
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Trefzger, Timm Florian
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Voigt, Kai-Ingo
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International journal of business environment : IJBE
1
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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2
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
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