//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Antony, Suresh Paul"
~person:"Bakir, Aysen"
~subject:"India"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Segmentierung von Konsumenten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
India
Konsumentenverhalten
Target group
10
Zielgruppe
10
Children
8
Kinder
8
Advertising effects
7
Werbewirkung
7
Fernsehwerbung
5
Gender
5
Geschlecht
5
Television advertising
5
USA
5
United States
5
Advertising
4
Indien
4
Werbung
4
Food
3
Lebensmittel
3
Marketing management
3
Marketingmanagement
3
Bevölkerungsentwicklung
2
Body weight
2
Consumer behaviour
2
Demographic development
2
Eating habit
2
Elderly people
2
Ernährungsverhalten
2
Körpergewicht
2
Obesity
2
Psychology of advertising
2
Werbepsychologie
2
Ältere Menschen
2
Analysis of variance
1
Eltern
1
Ernährung
1
Ernährungsindustrie
1
Ethics
1
Ethik
1
Factor analysis
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Language
All
English
5
Author
All
Antony, Suresh Paul
Bakir, Aysen
Herstatt, Cornelius
6
Hudders, Liselot
6
Wiedmann, Klaus-Peter
6
Gupta, Shruti
5
Halfmann, Marion
5
Singh, Ramendra
5
Cova, Bernard
4
Franz, Rainer
4
Pepall, Lynne
4
Sapi, Geza
4
Shankar, Avi
4
Singh, Raghbir
4
Soni, Pavleen
4
Wenzel, Eike
4
Cauberghe, Veroline
3
De Jans, Steffi
3
Enneking, Ulrich
3
Hennigs, Nadine
3
Kirig, Anja
3
Kohlbacher, Florian
3
Moschis, George P.
3
Reiff, Joseph
3
Schramm-Klein, Hanna
3
Siebels, Astrid
3
Solomon, Michael R.
3
Stafford, Marla Royne
3
Suleymanova, Irina
3
Van de Sompel, Dieneke
3
Yu, Jun
3
Yu, Jungju
3
Ahluwalia, Amardeep Kaur
2
Ali, Mazhar
2
Allgayer, Florian
2
Anjum, Munazzah Mehak
2
Bagozzi, Richard P.
2
Barber, Nelson
2
Bauer, Hans H.
2
Bazil, Vazrik
2
more ...
less ...
Published in...
All
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of international consumer marketing
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
2
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
3
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
4
India : opportunities and challenges of demographic transition
Antony, Suresh Paul
;
Purwar, P. C.
;
Kinra, Neelam
; …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 339-351)
.
2011
Persistent link: https://www.econbiz.de/10008746315
Saved in:
5
India : emerging opportunities in a market in transition
Antony, Suresh Paul
;
Purwar, P.C.
;
Kinra, Neelam
; …
- In:
The silver market phenomenon : business opportunities …
,
(pp. 341-352)
.
2008
Persistent link: https://www.econbiz.de/10003749519
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->