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~person:"Anusara Sawangchai"
~person:"Behrendt, Karl"
~subject:"Markenimage"
~subject:"Theory of planned behaviour"
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Markenimage
Theory of planned behaviour
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Anusara Sawangchai
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Asia Pacific journal of marketing and logistics
1
Management and information technology in the digital era : challenges and perspectives
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ECONIS (ZBW)
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Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
2
Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
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