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~person:"Anwar, Imran"
~person:"Fu, Frank Q."
~subject:"Verkaufsförderung"
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Verkaufsförderung
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Motivating salespeople to sell new products : the relative influence of attitudes, subjective norms, and self-efficacy
Fu, Frank Q.
;
Richards, Keith A.
;
Hughes, Douglas E.
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10008702743
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