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~person:"Apel, Juliane"
~person:"Kreutzer, Ralf T."
~type:"book"
~type_genre:"Fallstudie"
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Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
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2018
Persistent link: https://www.econbiz.de/10011866597
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2
Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
-
2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003516914
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Kundenclubs & more : innovative Konzepte zur Kundenbindung
Hartmann, Wolfgang
;
Kreutzer, Ralf T.
;
Kuhfuß, Holger
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2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002019078
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