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~person:"Appleyard, Melissa M."
~subject:"Innovation management"
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Appleyard, Melissa M.
Dell'Era, Claudio
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California management review
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IEEE transactions on engineering management : EM
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User-centered design roadmapping : anchoring roadmapping in customer value before technology selection
Kim, Euiyoung
;
Simonse, Lianne W. L.
;
Beckman, Sara L.
; …
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10013162782
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2
Regaining R&D leadership : the role of design thinking and creative forbearance
Appleyard, Melissa M.
;
Enders, Albrecht H.
;
Velazquez, Herb
- In:
California management review
62
(
2020
)
2
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012214564
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