//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aragonés, Enriqueta"
~person:"Enschot, Renske van"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Rhetorik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Rhetoric
2
Rhetorik
2
Advertising effects
1
Analogies
1
Complexity
1
Fernsehwerbung
1
Netherlands
1
Niederlande
1
Television advertising
1
Theorie
1
Theory
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
English
2
Author
All
Aragonés, Enriqueta
Enschot, Renske van
Sillince, John A.
6
Bouwmeester, Onno
4
Cornelissen, Joep P.
4
McCloskey, Deirdre N.
4
Miles, Chris
4
Suddaby, Roy
4
Brennan, Niamh M.
3
Frandsen, Finn
3
Green, Sandy E. <Jr.>
3
Hoßfeld, Heiko
3
Isaksson, Maria
3
Johansen, Winni
3
Miles, Christopher
3
Nilsson, Tomas
3
Allison, Thomas H.
2
Bonet, Eduard
2
Brennan, Niamh
2
Brown, Stephen
2
Buchanan, Sean
2
Chen, Ying
2
Eraslan, Hülya
2
Fehn, Angela
2
Gartner, William B.
2
Golant, Benjamin D.
2
Green, Sandy Edward
2
Harvey, Charles
2
Heracleous, Loizos
2
Holt, Robin
2
Israelsen, Trevor
2
Johnston, Allen C.
2
Just, Sine Nørholm
2
Jørgensen, Poul Erik Flyvholm
2
Klaering, Laura Alexa
2
König, Andreas
2
Lepistö, Lauri
2
Li, Yuan
2
Lid Falkman, Lena
2
Maclean, Mairi
2
McKenny, Aaron F.
2
Merkl-Davies, Doris M.
2
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Research in economics : an international review of economics
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials
Enschot, Renske van
;
Hoeken, Hans
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010503341
Saved in:
2
Rhetoric and analogies
Aragonés, Enriqueta
;
Gilboa, Itzhak
;
Postlewaite, Andrew
; …
- In:
Research in economics : an international review of economics
68
(
2014
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10010465876
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->