//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aragonés, Enriqueta"
~person:"Enschot, Renske van"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Rhetorik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Rhetoric
6
Rhetorik
6
Theorie
4
Theory
4
Advertising effects
2
Netherlands
2
Niederlande
2
Werbewirkung
2
Analogies
1
Complexity
1
Estimation
1
Fernsehwerbung
1
Print advertising
1
Printwerbung
1
Schätzung
1
Television advertising
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
3
Book / Working Paper
3
Type of publication (narrower categories)
All
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
English
6
Author
All
Aragonés, Enriqueta
Enschot, Renske van
Weichselbaumer, Doris
11
Winter-Ebmer, Rudolf
11
Hoßfeld, Heiko
8
McCloskey, Deirdre N.
8
Postlewaite, Andrew
8
Bouwmeester, Onno
6
Sillince, John A.
6
Gilboa, Itzhak
5
Miles, Chris
5
Miles, Christopher
5
Aragones, Enriqueta
4
Brennan, Niamh M.
4
Cornelissen, Joep P.
4
Frandsen, Finn
4
Heath, Robert L.
4
Johansen, Winni
4
Kirchner, Baldur
4
Schmeidler, David
4
Suddaby, Roy
4
Allison, Thomas H.
3
Aune, James Arnt
3
Balak, Benjamin
3
Biehl-Missal, Brigitte
3
Fournier, Susan
3
Green, Sandy E. <Jr.>
3
Harvey, Charles
3
Ihlen, Øyvind
3
Isaksson, Maria
3
Kirchner, Alexander
3
Kirchner, Sebastian
3
Li, Yuan
3
McCloskey, Donald N.
3
McKenny, Aaron F.
3
McQuarrie, Edward F.
3
Mulken, Margot van
3
Nilsson, Tomas
3
Paulani, Leda
3
Prabhakar, Umang
3
Rao, Vijayendra
3
more ...
less ...
Institution
All
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Published in...
All
Barcelona GSE working paper series : working paper
1
International advertising and communication : current insights and empirical findings
1
Journal of advertising : official publication of the American Academy of Advertising
1
Research in economics : an international review of economics
1
Working papers / Foerder Institute for Economic Research
1
Working papers / Penn Institute for Economic Research
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials
Enschot, Renske van
;
Hoeken, Hans
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010503341
Saved in:
2
Rhetoric and analogies
Aragonés, Enriqueta
;
Gilboa, Itzhak
;
Postlewaite, Andrew
; …
- In:
Research in economics : an international review of economics
68
(
2014
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10010465876
Saved in:
3
Rhetoric and analogies
Aragonés, Enriqueta
;
Gilboa, Itzhak
;
Postlewaite, Andrew
; …
-
2013
Persistent link: https://www.econbiz.de/10010376070
Saved in:
4
Rhetoric and analogies
Aragonés, Enriqueta
;
Gilboa, Itzhak
;
Postlewaite, Andrew
; …
-
2013
Persistent link: https://www.econbiz.de/10010387486
Saved in:
5
Rhetoric and analogies
Aragonés, Enriqueta
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001584663
Saved in:
6
Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
International advertising and communication : current …
,
(pp. 142-162)
.
2006
Persistent link: https://www.econbiz.de/10003378115
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->