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~person:"Arai, Akiko"
~person:"Gupta, Mansi"
~subject:"Konsumentenverhalten"
~subject:"Wissensmanagement"
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Konsumentenverhalten
Wissensmanagement
Conceptual model
3
Athlete
2
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Art infusion phenomenon
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Arai, Akiko
Gupta, Mansi
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Sport management review
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The journal of product & brand management
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ECONIS (ZBW)
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Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
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2
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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