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~person:"Arai, Akiko"
~person:"Moreira, António Carrizo"
~subject:"Brand management"
~subject:"Strategic management"
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Arai, Akiko
Moreira, António Carrizo
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International journal of entrepreneurship and small business
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Export performance and the internationalisation of SMEs
Ribau, Cláudia P.
;
Moreira, António Carrizo
;
Raposo, …
- In:
International journal of entrepreneurship and small business
30
(
2017
)
2
,
pp. 214-240
Persistent link: https://www.econbiz.de/10011731488
Saved in:
2
Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen
- In:
Sport Management Review
17
(
2014
)
2
,
pp. 97-106
conceptualized. A
conceptual
model
of athlete brand image (MABI) is developed incorporating three key dimensions: athletic …
Persistent link: https://www.econbiz.de/10010777000
Saved in:
3
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
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