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~person:"Arai, Akiko"
~person:"Pathak-Shelat, Manisha"
~subject:"Brand management"
~subject:"Conceptual model"
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Brand management
Conceptual model
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conceptual model
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Arai, Akiko
Pathak-Shelat, Manisha
Jain, Varsha
4
Roy, Subhadip
4
Behl, Abhishek
2
Dijk, Marc
2
Jayawardena, Nirma Sadamali
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International journal of management concepts and philosophy : IJMCP
1
Sport Management Review
1
Sport management review
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ECONIS (ZBW)
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen
- In:
Sport Management Review
17
(
2014
)
2
,
pp. 97-106
conceptualized. A
conceptual
model
of athlete brand image (MABI) is developed incorporating three key dimensions: athletic …
Persistent link: https://www.econbiz.de/10010777000
Saved in:
3
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
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