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~person:"Arai, Akiko"
~person:"Suess, Julia"
~subject:"Athlete"
~subject:"USA"
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Search: subject:"Conceptual Model"
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Arai, Akiko
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Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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2
Family governance : literature review and the development of a
conceptual
model
Suess, Julia
- In:
Journal of family business strategy
5
(
2014
)
2
,
pp. 138-155
Persistent link: https://www.econbiz.de/10010390017
Saved in:
3
Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen
- In:
Sport Management Review
17
(
2014
)
2
,
pp. 97-106
conceptualized. A
conceptual
model
of athlete brand image (MABI) is developed incorporating three key dimensions: athletic …
Persistent link: https://www.econbiz.de/10010777000
Saved in:
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