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~person:"Araman, Victor"
~person:"Berkman, Dave"
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Hörfunkwerbung
9
Radio advertising
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1995-2007
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Araman, Victor
Berkman, Dave
Dave, Dhaval
Holden, Steinar
Schmidtke, Richard
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6
Popescu, Ioana
6
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European journal of marketing : EJM
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1
Media revenue management with audience uncertainty
Araman, Victor
;
Popescu, Iona
-
2008
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003910100
Saved in:
2
Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
- In:
Southern economic journal
79
(
2012
)
1
,
pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
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3
The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
-
2010
Persistent link: https://www.econbiz.de/10003968706
Saved in:
4
Stochastic revenue management models for media broadcasting
Araman, Victor
(
contributor
);
Popescu, Ioana
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003565157
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5
Stochastic revenue management models for media broadcasting
Araman, Victor
(
contributor
);
Popescu, Ioana
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364411
Saved in:
6
Network or pay-per-view? : A welfare analysis
Holden, Steinar
- In:
Economics letters
43
(
1993
)
1
,
pp. 59-64
Persistent link: https://www.econbiz.de/10001151864
Saved in:
7
Network or pay-per-view? : A welfare analysis
Holden, Steinar
-
1993
Persistent link: https://www.econbiz.de/10013393213
Saved in:
8
The development of American television as an advertiser-supported medium : as seen by the contemporary American press
Berkman, Dave
- In:
European journal of marketing : EJM
21
(
1987
)
8
,
pp. 14-26
Persistent link: https://www.econbiz.de/10001072509
Saved in:
9
The not quite so inevitable origins of commercial broadcasting in America
Berkman, Dave
- In:
European journal of marketing : EJM
21
(
1987
)
4
,
pp. 34-43
Persistent link: https://www.econbiz.de/10001072511
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