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~person:"Arancibia Carvajal, Sara"
~subject:"Markenimage"
~subject:"Theory of Planned Behavior"
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Markenimage
Theory of Planned Behavior
Bekleidung
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Brand
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Brand image
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Brand management
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China
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Clothing
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Consumer attitudes
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Consumer behaviour
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Foreign clothing brands
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Markenartikel
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Markenführung
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Purchasing behaviour
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Structural equation modelling
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Theory of planned behaviour
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Arancibia Carvajal, Sara
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Asia Pacific journal of marketing and logistics
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Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
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