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~person:"Arboleda, A. M."
~person:"Khan, Huda"
~subject:"Brand image"
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Brand image
Consumer behaviour
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Packaging
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Verpackung
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Arboleda, A. M.
Khan, Huda
Orth, Ulrich R.
3
Bihler, Jürgen
2
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2
Deng, Xiaoyan
2
Kahle, Lynn R.
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Lee, Richard
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Arroyo, Ch.
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Azwan Abdullah
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Journal of international business and economics : JIBE
1
The journal of consumer marketing
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The journal of product & brand management
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ECONIS (ZBW)
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The sound of package opening influence on product evaluation
Arboleda, A. M.
;
Arroyo, Ch.
- In:
Journal of international business and economics : JIBE
18
(
2018
)
1
,
pp. 31-36
Persistent link: https://www.econbiz.de/10011865115
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2
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
3
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
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