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~person:"Arboleda, A. M."
~subject:"Brand image"
~subject:"Brand management"
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Brand image
Brand management
Auditory cues
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Arboleda, A. M.
Orth, Ulrich R.
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Journal of international business and economics : JIBE
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The sound of package opening influence on product evaluation
Arboleda, A. M.
;
Arroyo, Ch.
- In:
Journal of international business and economics : JIBE
18
(
2018
)
1
,
pp. 31-36
Persistent link: https://www.econbiz.de/10011865115
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