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~person:"Arce-Urriza, Marta"
~person:"Fischbach, Kai"
~subject:"Brand management"
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Brand management
Brand image
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Arce-Urriza, Marta
Fischbach, Kai
Guercini, Simone
3
Ranfagni, Silvia
3
Camiciottoli, Belinda Crawford
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Alzate, Miriam
1
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International journal of electronic commerce : IJEC
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
2
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
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