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~person:"Aribarg, Anocha"
~subject:"Advertising effects"
~subject:"Loyalty program"
~type:"article"
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Aribarg, Anocha
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Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
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