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~person:"Arli, Denni"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Satisfaction"
~type_genre:"Article in journal"
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Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
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2
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
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