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~person:"Armstrong, Gary"
~person:"Diller, Hermann"
~subject:"Digitale Dienste"
~type_genre:"Book section"
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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Veränderungen im Marketing durch Online-Medien
Diller, Hermann
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
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(pp. 513-537)
.
1997
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