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~person:"Armstrong, Gary"
~person:"Grönroos, Christian"
~person:"Pepels, Werner"
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
~subject:"Supplier relationship management"
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Aufsatzsammlung
Marketingmanagement
Supplier relationship management
Marketing
90
Marketing management
83
Theorie
54
Theory
54
Beziehungsmarketing
46
Relationship marketing
46
Deutschland
30
Germany
30
Lieferantenmanagement
28
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25
Strategisches Management
24
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22
Marketingtheorie
22
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21
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21
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20
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20
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19
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19
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18
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17
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15
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15
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14
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14
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Communication
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12
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11
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11
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28
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15
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15
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German
63
English
47
Swedish
1
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Armstrong, Gary
Grönroos, Christian
Pepels, Werner
Kotler, Philip
122
Bruhn, Manfred
120
Homburg, Christian
110
Meffert, Heribert
86
Kleinaltenkamp, Michael
65
Backhaus, Klaus
53
Ahlert, Dieter
52
Sheth, Jagdish N.
52
Svensson, Göran
52
Tomczak, Torsten
49
Kumar, V.
46
Keller, Kevin Lane
45
Berndt, Ralph
43
Wagner, Stephan M.
42
Albers, Sönke
41
Bauer, Hans H.
39
Esch, Franz-Rudolf
38
Kirchgeorg, Manfred
38
Belz, Christian
37
Spiller, Achim
36
Wiedmann, Klaus-Peter
36
Eßig, Michael
35
Vrontis, Demetris
35
Zentes, Joachim
35
Schiele, Holger
34
Albach, Horst
32
Cheng, T. C. E.
32
Kitchen, Philip J.
32
Naudé, Peter
32
Görg, Holger
31
Burmann, Christoph
30
Diller, Hermann
29
Henneberg, Stephan
29
Palmatier, Robert W.
29
Piercy, Nigel
29
Stölzle, Wolfgang
29
Bogaschewsky, Ronald
28
Hult, G. Tomas M.
28
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Duncker & Humblot
5
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3
Pearson Studium
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1
NWB Verlag
1
Svenska Handelshögskolan <Helsinki>
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Meddelanden från Svenska Handelshögskolan
7
Journal of service management
4
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
3
Theorie und Forschung
3
Theorie und Forschung / Wirtschaftswissenschaften
3
wi - Wirtschaft
3
Always learning
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Legends in marketing
2
The journal of services marketing
2
wi / wirtschaft
2
Alles, was Sie wissen müssen
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Ekonomiska Samfundets tidskrift
1
European journal of marketing : EJM
1
History of marketing thought ; Volume 3
1
Instrumente zur Gestaltung von After Sales Services
1
Journal of marketing communications
1
Kompendium Management in Banking & Finance
1
Lehrbuch
1
Major theoretical debates and contemporary issues in marketing theory
1
New business line / Marketing
1
Organization and management series
1
Pearson Global edition
1
Praktische Betriebswirtschaft
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Praxisnahes Wirtschaftsstudium
1
Prozesssteuerung und Führungsverhalten
1
Redline Wirtschaft
1
The Prentice Hall series in marketing
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
UTB / Betriebswirtschaftslehre
1
VfW-Skriptenreihe
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vfw
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ECONIS (ZBW)
109
USB Cologne (EcoSocSci)
3
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1
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10
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112
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1
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
2
Handbuch Modernes Marktforschungs-
Management
Pepels, Werner
-
2022
Persistent link: https://www.econbiz.de/10013257200
Saved in:
3
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
;
Balasubramanian, Sridhar
-
2024
-
Nineteenth edition, global edition
principles of marketing within an innovative customer-value framework, providing you with the
knowledge
and resources to create …
Persistent link: https://www.econbiz.de/10013532033
Saved in:
4
Service
management
and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
5
Strategisches Markt-
Management
Pepels, Werner
-
2015
-
3. Auflage
Persistent link: https://www.econbiz.de/10014010127
Saved in:
6
Marketing as promise
management
: regaining customer
management
for marketing
Grönroos, Christian
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
Saved in:
7
Service
management
and marketing : customer
management
in service competition
Grönroos, Christian
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10003365020
Saved in:
8
B2B-Handbuch Operations
Management
: Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
9
B2B-Handbuch General
Management
: Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
10
Inter-functional value co-creation as an antecedent of supply chain performance : a study based on the coordination theory
Mukhtar, Umer
;
Grönroos, Christian
;
Hilletofth, Per
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2324-2340
Persistent link: https://www.econbiz.de/10014471960
Saved in:
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