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~person:"Armstrong, Gary"
~person:"Homburg, Christian"
~subject:"Schätzung"
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Schätzung
Marketing
72
Marketingmanagement
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Marketing management
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Theorie
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Theory
22
Deutschland
18
Germany
18
Beziehungsmarketing
15
Relationship marketing
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Marketing theory
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Marketingtheorie
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Erfolgsfaktor
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Physical distribution
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Success factor
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Vertrieb
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USA
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United States
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Selling
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Strategic management
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Strategisches Management
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Verkauf
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Organisationsstruktur
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Organizational structure
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Consumer behaviour
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Controlling
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Estimation
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Fusion
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Führungskräfte
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Industrie
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Konsumentenverhalten
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Management control
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Managers
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Manufacturing industries
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Merger
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Betriebswirtschaftslehre
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Armstrong, Gary
Homburg, Christian
Kaiser, Ulrich
4
DeYoung, Robert
2
Franses, Philip Hans
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Gleitsmann, Beate M.
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Haase, Kerstin
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Hannula, Helena
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Chuthaporn Vanit-Anunchai
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
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ECONIS (ZBW)
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The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian
;
Jensen, Ove
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2007
Persistent link: https://www.econbiz.de/10003427950
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2
A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian
;
Bucerius, Matthias
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2004
Persistent link: https://www.econbiz.de/10013430643
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3
Die Nutzung von Kostenrechnungsinformationen im Marketing : Bestandsaufnahme, Determinanten und Erfolgsauswirkungen
Karlshaus, Jan Thido
-
2000
Persistent link: https://www.econbiz.de/10001480793
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