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~person:"Armstrong, Gary"
~person:"Koschnick, Wolfgang J."
~person:"Pepels, Werner"
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
~type_genre:"Reference book"
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Aufsatzsammlung
Marketingmanagement
Marketing
12
Advertising
8
Management
8
Werbung
8
Marketing management
5
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4
Öffentlichkeitsarbeit
4
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3
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3
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6
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Armstrong, Gary
Koschnick, Wolfgang J.
Pepels, Werner
Bruhn, Manfred
1
Bühler, Maria
1
Cohen, Nevin
1
Govoni, Norman A.
1
Govoni, Norman A. P.
1
Kotler, Philip
1
Schuh, Günther
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Stich, Volker
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Young, Laurie
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ECONIS (ZBW)
6
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1
Kleines Lexikon Marketing-
Management
Pepels, Werner
-
1994
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014022099
Saved in:
2
FOCUS enzyklopädisches Wörterbuch ; A - E
Koschnick, Wolfgang J.
-
2009
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003811775
Saved in:
3
FOCUS enzyklopädisches Wörterbuch ; F - O
Koschnick, Wolfgang J.
-
2009
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003811788
Saved in:
4
Focus enzyklopädisches Wörterbuch ; P - Z
Koschnick, Wolfgang J.
-
2009
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003811790
Saved in:
5
Kompaktlexikon Marketingkommunikation
Pepels, Werner
-
1997
Persistent link: https://www.econbiz.de/10014011267
Saved in:
6
Standard-Lexikon Werbung, Verkaufsförderung, Öffentlichkeitsarbeit
Koschnick, Wolfgang J.
-
1996
Persistent link: https://www.econbiz.de/10000920445
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