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~person:"Armstrong, Gary"
~person:"Pepels, Werner"
~person:"Piercy, Nigel"
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
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Aufsatzsammlung
Marketingmanagement
Marketing
95
Marketing management
89
Theorie
52
Theory
52
Strategisches Management
40
Deutschland
30
Germany
30
Produktmanagement
25
Vertrieb
22
Beziehungsmarketing
21
Relationship marketing
21
Strategic management
21
Physical distribution
20
Product management
19
Betriebswirtschaftslehre
17
Business economics
16
Kommunikation
16
Unternehmen
15
B-to-B-Marketing
14
Business-to-business marketing
14
Management
14
Selling
14
Verkauf
14
Großbritannien
13
Lieferantenmanagement
13
Supplier relationship management
13
Customer service
12
Kundenservice
12
United Kingdom
12
Werbung
12
Kommunikationspolitik
11
Marketingstrategie
11
Advertising
10
Controlling
10
Dienstleistungsmanagement
9
Marketing theory
9
Marketingtheorie
9
Qualitätsmanagement
9
Service management
9
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Book / Working Paper
83
Article
14
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Lehrbuch
30
Textbook
26
Glossar enthalten
11
Glossary included
11
Case study
9
Fallstudie
9
Aufsatz im Buch
8
Book section
8
Handbook
7
Handbuch
7
Article in journal
6
Aufsatz in Zeitschrift
6
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
5
Einführung
4
Fallstudiensammlung
3
Reprint
3
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2
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2
Wörterbuch
2
Accompanied by computer file
1
Arbeitspapier
1
Collection of articles written by one author
1
Elektronischer Datenträger als Beilage
1
Graue Literatur
1
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1
Non-commercial literature
1
Ratgeber
1
Sammlung
1
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1
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Language
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German
54
English
41
Undetermined
2
Author
All
Armstrong, Gary
Pepels, Werner
Piercy, Nigel
Kotler, Philip
121
Bruhn, Manfred
112
Homburg, Christian
83
Meffert, Heribert
82
Tomczak, Torsten
46
Keller, Kevin Lane
44
Sheth, Jagdish N.
42
Berndt, Ralph
41
Backhaus, Klaus
39
Esch, Franz-Rudolf
38
Kumar, V.
38
Albers, Sönke
37
Kirchgeorg, Manfred
37
Ahlert, Dieter
36
Kleinaltenkamp, Michael
36
Bauer, Hans H.
35
Wiedmann, Klaus-Peter
35
Belz, Christian
34
Kitchen, Philip J.
30
Albach, Horst
29
Burmann, Christoph
29
Vrontis, Demetris
29
Kerin, Roger A.
27
Peter, Jerome Paul
27
Fritz, Wolfgang
25
Kuß, Alfred
25
Reinecke, Sven
25
Diller, Hermann
24
O'Cass, Aron
24
Fabozzi, Frank J.
23
McDonald, Malcolm
23
Melewar, T. C.
23
Fantapié Altobelli, Claudia
22
Varadarajan, Rajan
22
Baker, Michael John
21
Balmer, John M. T.
21
Hartley, Steven W.
21
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Duncker & Humblot
5
Berliner Wissenschafts-Verlag
3
Pearson Studium
3
Erich-Schmidt-Verlag <Berlin>
1
NWB Verlag
1
Published in...
All
Theorie und Forschung
3
Theorie und Forschung / Wirtschaftswissenschaften
3
wi - Wirtschaft
3
Always learning
2
McGraw-Hill/Irwin series in marketing
2
The marketing review
2
wi / wirtschaft
2
Alles, was Sie wissen müssen
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Chartered Institute of Marketing series
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Instrumente zur Gestaltung von After Sales Services
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Lehrbuch
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing strategy processes and tools
1
McGraw-Hill
1
New business line / Marketing
1
Pearson Global edition
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Praxisnahes Wirtschaftsstudium
1
Redline Wirtschaft
1
Routledge library editions / Marketing
1
Small business exporting: adoption of innovation
1
Strategic sales and strategic marketing
1
The Prentice Hall series in marketing
1
The journal of personal selling & sales management : JPSSM
1
UTB / Betriebswirtschaftslehre
1
VfW-Skriptenreihe
1
vfw
1
wi - Wirtschaft / Marketing
1
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Source
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ECONIS (ZBW)
91
USB Cologne (EcoSocSci)
6
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1
Handbuch Modernes Marktforschungs-
Management
Pepels, Werner
-
2022
Persistent link: https://www.econbiz.de/10013257200
Saved in:
2
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
;
Balasubramanian, Sridhar
-
2024
-
Nineteenth edition, global edition
principles of marketing within an innovative customer-value framework, providing you with the
knowledge
and resources to create …
Persistent link: https://www.econbiz.de/10013532033
Saved in:
3
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2003
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004765075
Saved in:
4
Strategisches Markt-
Management
Pepels, Werner
-
2015
-
3. Auflage
Persistent link: https://www.econbiz.de/10014010127
Saved in:
5
Management
framework guiding strategic thinking in rapidly changing markets
Cravens, David W.
;
Piercy, Nigel
;
Baldauf, Artur
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 331-49
Persistent link: https://www.econbiz.de/10003830988
Saved in:
6
Strategic Customer
Management
: Strategizing the Sales Organization
Piercy, Nigel
-
2009
executives and
management
students to address the issues involved. … -- About the Authors -- What the Experts Say About Strategic Customer
Management
-- Part I Making the Case -- 1. Introduction …
Persistent link: https://www.econbiz.de/10012688143
Saved in:
7
Kommunikations-
Management
: Marketing-Kommunikation vom Briefing bis zur Realisation
Pepels, Werner
-
1996
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000584019
Saved in:
8
Kommunikations-
Management
: Marketing-Kommunikation vom Briefing bis zur Realisation ; [Briefing, Konzepterstellung, Mediaplanung, Realisation, Direktmarketing, Public Relations, n...
Pepels, Werner
-
1994
Persistent link: https://www.econbiz.de/10000374658
Saved in:
9
Kleines Lexikon Marketing-
Management
Pepels, Werner
-
1994
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004569345
Saved in:
10
Kleines Lexikon Marketing-
Management
Pepels, Werner
-
1994
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014022099
Saved in:
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