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~person:"Armstrong, Gary"
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
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Aufsatzsammlung
Marketingmanagement
Marketing management
108
Marketing
98
Theorie
57
Theory
57
Beziehungsmarketing
46
Relationship marketing
46
Marketing theory
34
Marketingtheorie
34
Deutschland
30
Germany
30
Produktmanagement
27
Strategisches Management
27
Lieferantenmanagement
22
Supplier relationship management
22
Management
21
Product management
21
Consumer behaviour
20
Konsumentenverhalten
20
Vertrieb
19
B-to-B-Marketing
17
Betriebswirtschaftslehre
17
Business-to-business marketing
17
Physical distribution
17
Business economics
16
Kommunikation
16
Unternehmen
16
Customer service
13
Kundenservice
13
Brand management
12
Markenführung
12
Strategic management
12
Werbung
12
Dienstleistungsmanagement
11
Kommunikationspolitik
11
Service management
11
Advertising
10
Controlling
10
USA
10
United States
10
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Undetermined
7
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Book / Working Paper
96
Article
18
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Lehrbuch
24
Collection of articles of several authors
21
Sammelwerk
21
Textbook
21
Collection of articles written by one author
15
Sammlung
15
Article in journal
13
Aufsatz in Zeitschrift
13
Glossar enthalten
11
Glossary included
11
Aufsatzsammlung
8
Festschrift
7
Handbook
7
Handbuch
7
Aufsatz im Buch
5
Book section
5
Case study
5
Fallstudie
5
Einführung
4
Mehrbändiges Werk
3
Multi-volume publication
3
Arbeitspapier
2
Fallstudiensammlung
2
Nachschlagewerk
2
Reference book
2
Working Paper
2
Wörterbuch
2
Accompanied by computer file
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
1
Reprint
1
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Language
All
English
58
German
54
Undetermined
2
Author
All
Armstrong, Gary
Pepels, Werner
Sheth, Jagdish N.
Kotler, Philip
121
Bruhn, Manfred
112
Homburg, Christian
83
Meffert, Heribert
82
Tomczak, Torsten
46
Keller, Kevin Lane
44
Berndt, Ralph
41
Backhaus, Klaus
39
Esch, Franz-Rudolf
38
Kumar, V.
38
Albers, Sönke
37
Kirchgeorg, Manfred
37
Ahlert, Dieter
36
Kleinaltenkamp, Michael
36
Bauer, Hans H.
35
Wiedmann, Klaus-Peter
35
Belz, Christian
34
Kitchen, Philip J.
30
Albach, Horst
29
Burmann, Christoph
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Fritz, Wolfgang
25
Kuß, Alfred
25
Reinecke, Sven
25
Diller, Hermann
24
O'Cass, Aron
24
Fabozzi, Frank J.
23
McDonald, Malcolm
23
Melewar, T. C.
23
Fantapié Altobelli, Claudia
22
Varadarajan, Rajan
22
Baker, Michael John
21
Balmer, John M. T.
21
Hartley, Steven W.
21
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Institution
All
Duncker & Humblot
5
Berliner Wissenschafts-Verlag
3
Pearson Studium
3
Erich-Schmidt-Verlag <Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
NWB Verlag
1
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Published in...
All
Legends in marketing
17
Legends in strategic marketing
5
Theorie und Forschung
3
Theorie und Forschung / Wirtschaftswissenschaften
3
wi - Wirtschaft
3
Always learning
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
wi / wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Alles, was Sie wissen müssen
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Instrumente zur Gestaltung von After Sales Services
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Lehrbuch
1
Marketing theory
1
New business line / Marketing
1
Pearson Global edition
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Praxisnahes Wirtschaftsstudium
1
Redline Wirtschaft
1
The Prentice Hall series in marketing
1
UTB / Betriebswirtschaftslehre
1
VfW-Skriptenreihe
1
vfw
1
wi - Wirtschaft / Marketing
1
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Source
All
ECONIS (ZBW)
110
USB Cologne (EcoSocSci)
4
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Date (oldest first)
1
Handbuch Modernes Marktforschungs-
Management
Pepels, Werner
-
2022
Persistent link: https://www.econbiz.de/10013257200
Saved in:
2
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
;
Balasubramanian, Sridhar
-
2024
-
Nineteenth edition, global edition
principles of marketing within an innovative customer-value framework, providing you with the
knowledge
and resources to create …
Persistent link: https://www.econbiz.de/10013532033
Saved in:
3
Strategic marketing and strategic
management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
4
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
5
Strategisches Markt-
Management
Pepels, Werner
-
2015
-
3. Auflage
Persistent link: https://www.econbiz.de/10014010127
Saved in:
6
Marketing
management
and strategy
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937576
Saved in:
7
Marketing
management
and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
8
Development,
management
and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
9
Kommunikations-
Management
: Marketing-Kommunikation vom Briefing bis zur Realisation
Pepels, Werner
-
1996
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000584019
Saved in:
10
Kommunikations-
Management
: Marketing-Kommunikation vom Briefing bis zur Realisation ; [Briefing, Konzepterstellung, Mediaplanung, Realisation, Direktmarketing, Public Relations, n...
Pepels, Werner
-
1994
Persistent link: https://www.econbiz.de/10000374658
Saved in:
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