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~person:"Armstrong, Gary"
~subject:"Consumer behaviour"
~subject:"Marketing"
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Armstrong, Gary
Malshe, Avinash
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The Prentice Hall series in marketing
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ECONIS (ZBW)
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Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
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2
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
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