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~person:"Armstrong, Kate"
~person:"Gabisch, Jason A."
~type_genre:"Article in journal"
~type_genre:"Thesis"
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Armstrong, Kate
Gabisch, Jason A.
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Virtual world brand experience and its impact on real world purchasing behavior
Gabisch, Jason A.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009373387
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2
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
Saved in:
3
Understanding motivational constraints to membership at the Southbank Centre
Armstrong, Kate
;
Slater, Alix
- In:
Journal of customer behaviour
10
(
2011
)
4
,
pp. 353-373
Persistent link: https://www.econbiz.de/10009419209
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