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~person:"Armstrong Soule, Catherine A."
~person:"Cherrier, Hélène"
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Armstrong Soule, Catherine A.
Cherrier, Hélène
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Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
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2
Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
Saved in:
3
Barriers to downward carbon emission : exploring sustainable consumption in the face of the glass floor
Cherrier, Hélène
;
Szuba, Mathilde
; …
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 397-419
Persistent link: https://www.econbiz.de/10009545952
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