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~person:"Arnold, Brit"
~person:"Guin, Kalyan K."
~person:"Kotzab, Herbert"
~person:"Mattmüller, Roland"
~subject:"Handelsmarke"
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Handelsmarke
Betriebsform
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Retail format
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Consumer behaviour
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Department store
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Deutschland
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Germany
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Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
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ECONIS (ZBW)
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Warenhaus als Marke - hat das Warenhaus eine Zukunft?
Enke, Margit
;
Arnold, Brit
- In:
Strategien und Trends im Handelsmanagement : …
,
(pp. 49-60)
.
2004
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