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~person:"Arnould, Eric J."
~person:"Bernatzik, Hugo Adolf"
~person:"Cook, Scott"
~person:"Sparrow, Paul R."
~subject:"ethnography"
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Arnould, Eric J.
Bernatzik, Hugo Adolf
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Journal of marketing
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Consumer fetish : commercial ethnography and the sovereign consumer
Arnould, Eric J.
;
Cayla, Julien
- In:
Organization studies : an international …
36
(
2015
)
10
,
pp. 1361-1386
Persistent link: https://www.econbiz.de/10011344148
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2
Ethnographic stories for market learning
Cayla, Julien
;
Arnould, Eric J.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009782097
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