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~person:"Arnould, Eric J."
~person:"Epp, Amber"
~subject:"Consumer behaviour"
~type_genre:"Book section"
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Cross-cultural and critical perspectives on brands
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The handbook of marketing research : uses, misuses, and future advances
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Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
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2009
Persistent link: https://www.econbiz.de/10003785573
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Deep engagement with consumer experience : listening and learning with qualitative data
Arnould, Eric J.
;
Epp, Amber
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 51-82)
.
2006
Persistent link: https://www.econbiz.de/10003420102
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