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~person:"Arora, Mehak"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Markenführung"
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Brand image
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Attitudinal and behavioral loyalty
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Brand community membership
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Arora, Mehak
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
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