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~person:"Arora, Nilesh"
~person:"Burkhalter, Janée N."
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Search: subject_exact:"Prominentenwerbung"
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Celebrity endorsement
7
Celebrity-Werbung
7
Advertising effects
6
Werbewirkung
6
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Brand management
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Markenführung
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Markenimage
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Advertising
2
Brand
2
Markenartikel
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Social Web
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Social web
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Werbung
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purchase intention
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Anlageverhalten
1
Athletes
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Attitude towards the advertisement
1
Behavioural finance
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Conjoint analysis
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Conjoint-Analyse
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Consumer involvement
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Credibility
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Financial investment
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Internet marketing
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Kapitalanlage
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Match-up hypothesis
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Online-Marketing
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Signaling theory
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Signalling
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Sportler
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Arora, Nilesh
Burkhalter, Janée N.
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
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Singh, Ramendra Pratap
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Usman, Osly
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Bhattacharya, Saurabh
4
Budzinski, Oliver
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Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
4
Franck, Egon
4
Hussain, Shahzeb
4
Liu, Matthew Tingchi
4
Meyer, Frederik
4
Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schaaf, Daniela
4
Um, Nam-Hyun
4
Webster, Cynthia M.
4
Abirami, U.
3
Alatas, Vivi
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Chandrasekhar, Arun G.
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Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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Word of mouth and social media
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ECONIS (ZBW)
7
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1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal
;
Arora, Nilesh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006
Saved in:
3
Do celebrity endorsements influence stock investment intentions?
Shiva, Atul
;
Arora, Nilesh
;
Rishi, Bikramjit
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 804-819
Persistent link: https://www.econbiz.de/10013393550
Saved in:
4
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
5
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
6
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
7
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Word of mouth and social media
,
(pp. 128-145)
.
2014
Persistent link: https://www.econbiz.de/10010409798
Saved in:
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