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~person:"Arora, Nilesh"
~subject:"Celebrity-Werbung"
~subject:"Electronic Commerce"
~type_genre:"Aufsatz in Zeitschrift"
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Celebrity-Werbung
Electronic Commerce
Advertising effects
8
Consumer behaviour
8
Konsumentenverhalten
8
Werbewirkung
8
Advertising
5
Celebrity endorsement
5
Werbung
5
Brand image
4
Internet marketing
4
Markenimage
4
Online-Marketing
4
Social Web
4
Social web
4
purchase intention
4
consumer attitude
3
social influence
2
social media advertising
2
social media marketing
2
Anlageverhalten
1
Athletes
1
Attitude towards the advertisement
1
Behavioural finance
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer involvement
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Data protection
1
Datenschutz
1
Environmental consciousness
1
Financial investment
1
Firmenimage
1
Individual retail investor
1
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5
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Article
5
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
5
Language
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English
5
Author
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Arora, Nilesh
Roy, Subhadip
14
Law, Chun Hung Roberts
8
Ilicic, Jasmina
7
Guo, Xiaolong
6
Schimmelpfennig, Christian
6
Ahuja, Vandana
5
Dwivedi, Yogesh Kumar
5
Foroudi, Pantea
5
Lobel Trong Thuy Tran
5
Schumann, Jan Hendrik
5
Singh, Ramendra Pratap
5
Straker, Karla
5
Wrigley, Cara
5
Agnihotri, Arpita
4
Akram, Umair
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Carrillat, François A.
4
Chan, Kara
4
Chen, Jianqing
4
Choi, Jeonghye
4
Clement, Michel
4
D'Rozario, Denver
4
Erfgen, Carsten
4
Ghose, Anindya
4
Jain, Varsha
4
Kannan, P. K.
4
Kumar, Subodha
4
Li, Minqiang
4
Liu, Matthew Tingchi
4
Parsad, Chandan
4
Phua, Joe
4
Pradhan, Debasis
4
Prashar, Sanjeev
4
Qiu, Liangfei
4
Rodríguez-Díaz, Manuel
4
Schibrowsky, John A.
4
Um, Nam-Hyun
4
Viswanathan, Siva
4
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Published in...
All
Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
5
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1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal
;
Arora, Nilesh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006
Saved in:
3
Do celebrity endorsements influence stock investment intentions?
Shiva, Atul
;
Arora, Nilesh
;
Rishi, Bikramjit
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 804-819
Persistent link: https://www.econbiz.de/10013393550
Saved in:
4
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
5
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
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