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~person:"Arora, Taanika"
~subject:"Arbeitswelt"
~subject:"India"
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Arbeitswelt
India
Advertising
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Advertising effects
3
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Social Web
3
Social web
3
Werbewirkung
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Werbung
3
Indians
2
Indien
2
Millennials
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Advertising Model
1
Attitude Towards Social Media Advertising
1
Attitudes Towards Social Media Advertising
1
Credibility
1
Entertainment
1
Incentives
1
Informativeness
1
Pre-Purchase Search
1
Purchase Intention
1
Social Escapism
1
Social Media
1
Social Media Advertising Value
1
Structural Equation Modelling (SEM)
1
Structural equation model
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Strukturgleichungsmodell
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attitude
1
behavioural responses
1
buying behaviour
1
credibility
1
entertainment
1
informativeness
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interactivity
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millennials
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privacy concerns
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social media
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social media advertising
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Arora, Taanika
Agarwal, Bhawna
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Lenka, Usha
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Naim, Mohammad Faraz
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International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of intelligent enterprise
1
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ECONIS (ZBW)
2
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Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
2
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
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