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~person:"Arroyo, Pilar"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Social media-driven consumer-brand interactions in Mexico : healthy food brands versus indulgent food brands
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 121-145)
.
2022
Persistent link: https://www.econbiz.de/10013274622
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