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~person:"Arsenault, Paul M."
~person:"Ashley, Christy"
~subject:"Schuhe"
~subject:"Welt"
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Arsenault, Paul M.
Ashley, Christy
Braakmann, Nils
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
Saved in:
2
Are the shoes appropriate to wear? : a study of cohort values
Arsenault, Paul M.
;
Patrick, Michelle L.
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
2
,
pp. 99-107
Persistent link: https://www.econbiz.de/10003700293
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