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~person:"Arzaghi, Mohammad"
~person:"Botzenhardt, Florian"
~person:"Moeran, Brian"
~person:"Nachum, Lilach"
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Werbewirtschaft
16
Advertising industry
15
Dienstleistung
5
USA
5
United States
5
Advertising
4
Creativity
4
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Werbung
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Advertising Industry
3
Agencies
3
Awards
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Brand Management
3
Branding
3
Cannes Festival
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Communication
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Communication media
3
Diversification
3
Diversifikation
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Information technology
3
Informationstechnik
3
Innovation
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Kommunikationsmedien
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Marketing
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Marketing-Communications
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Transnational corporation
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Werbefestival Cannes
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France
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Arzaghi, Mohammad
Botzenhardt, Florian
Moeran, Brian
Nachum, Lilach
Sorrell, Martin
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Management international review : mir ; journal of international business
1
Strategic organization
1
Working paper / Centre for Business Research, University of Cambridge
1
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ECONIS (ZBW)
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Foreignness, multinationality and inter-organizational relationships
Nachum, Lilach
- In:
Strategic organization
8
(
2010
)
3
,
pp. 230-254
Persistent link: https://www.econbiz.de/10008655181
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2
The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach
- In:
Management international review : mir ; journal of …
41
(
2001
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10001558164
Saved in:
3
The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach
-
1999
Persistent link: https://www.econbiz.de/10001561346
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