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~person:"Arzaqi, Zam"
~person:"Joshi, Gaurav"
~subject:"Markenführung"
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Markenführung
Automotive industry
2
Beziehungsmarketing
2
Brand image
2
Brand loyalty
2
Brand management
2
Consumer behaviour
2
Kfz-Industrie
2
Konsumentenverhalten
2
Markenimage
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Markentreue
2
Relationship marketing
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Attitudinal Loyalty
1
Automotive
1
Behavioral Loyalty
1
Brand
1
Brand Trust
1
Confidence
1
Customer retention
1
Customer satisfaction
1
Kundenbindung
1
Kundenzufriedenheit
1
Markenartikel
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Perceived Influence
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Personality psychology
1
Persönlichkeitspsychologie
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Repurchase Intention
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Vertrauen
1
Viral marketing
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Virales Marketing
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Word-of-mouth
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attitudinal loyalty
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automobile sector
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behavioural loyalty
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brand loyalty
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brand preference
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personality
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Arzaqi, Zam
Joshi, Gaurav
Abu Bakar bin Abdul Hamid
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Ali Abdul Hamid
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Alireza Roustasekehravani
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International journal of Indian culture and business management : IJICBM
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ECONIS (ZBW)
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The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube
Arzaqi, Zam
;
Sumiati
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014414358
Saved in:
2
Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
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