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~person:"Asada, Akira"
~person:"Barès, Franck"
~subject:"Social Web"
~subject:"spectator sports"
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Social Web
spectator sports
Brand management
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Professional sports
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brand community
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group perception
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Arbeitsgruppe
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Cameroon
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Asada, Akira
Barès, Franck
Leimeister, Jan Marco
5
Hummel, Johannes
3
Krcmar, Helmut
3
Bennemann, Stefan
2
Eschle, Melanie
2
Fremuth, Natalie
2
Hamari, Juho
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Ko, Yong Jae
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Kumar, Jitender
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Matei, Sorin Adam
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Ozturkcan, Selcen
2
Schröder, Jesko
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Schwaiger, Manfred
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Al Shurideh, Muhammad
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Ball-Rokeach, Sandra J.
1
Ball‐Rokeach, Sandra J.‐Rokeach
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Bantleon, Andrea
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Barrie, Lance
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Bauer, Hans H.
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Bean, Jonathan
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
4
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1
Team representation : scale development and validation
Asada, Akira
;
Reifurth, Katherine R. N.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 272-289
Persistent link: https://www.econbiz.de/10014318082
Saved in:
2
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
3
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
4
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
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