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~person:"Ashley, Christy"
~person:"Sasser, Sheila L."
~subject:"Kreativität"
~subject:"Werbewirkung"
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Kreativität
Werbewirkung
Advertising industry
8
Werbewirtschaft
8
Creativity
7
Advertising
3
Werbung
3
1977-2007
1
Advertising effects
1
Advertising planning
1
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Ashley, Christy
Sasser, Sheila L.
Koslow, Scott
8
King, Stephen
6
Nöcker, Ralf
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Kilgour, Mark
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Windels, Kasey
5
Levin, Elizabeth
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Estima, João Pedro Teles
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Evans, David S.
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Ferdinand, Hans-Michael
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Gabszewicz, Jean Jaskold
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Holm, Karl-Friedrich
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Lee, Wei-Na
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Oliver, Jason D.
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Parker, Lukas
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Quach, Sara
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Journal of advertising : official publication of the American Academy of Advertising
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
7
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1
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
2
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
3
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
4
Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
Saved in:
5
Passion, expertise, politics, and support : creative dynamics in advertising agencies
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009738530
Saved in:
6
Creative leaders : thirty years of big ideas
Ashley, Christy
;
Oliver, Jason D.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003962688
Saved in:
7
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
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