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~person:"Ashworth, Gregory J."
~person:"Fischer, Christina"
~person:"Skinner, Heather"
~subject:"Tourismusmarketing"
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Tourismusmarketing
Place marketing
9
Standortmarketing
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Ashworth, Gregory J.
Fischer, Christina
Skinner, Heather
Foroudi, Pantea
4
Melewar, T. C.
4
Stylidis, Dimitrios
4
Foroudi, Mohammad Mahdi
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Kavaratzis, Mihalis
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Journal of marketing management : MM
2
The marketing review
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ECONIS (ZBW)
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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
2
In search of the genius loci : the essence of a place brand
Skinner, Heather
- In:
The marketing review
11
(
2011
)
3
,
pp. 281-292
Persistent link: https://www.econbiz.de/10009408575
Saved in:
3
The emergence and development of place marketing's confused identity
Skinner, Heather
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 915-928
Persistent link: https://www.econbiz.de/10003786739
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