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~person:"Askegaard, Søren"
~person:"Hatch, Mary Jo"
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Askegaard, Søren
Hatch, Mary Jo
Balmer, John M. T.
41
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The Oxford handbook of corporate reputation
2
Marketing management : a cultural perspective
1
Positive design and appreciative construction : from sustainable development to sustainable value
1
Scandinavian journal of management
1
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ECONIS (ZBW)
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The dynamics of corporate brand charisma : routinization and activation at Carlsberg IT
Hatch, Mary Jo
;
Schultz, Majken
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10009758008
Saved in:
2
Managing corporate reputation through corporate branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nick
- In:
The Oxford handbook of corporate reputation
,
(pp. 420-445)
.
2012
Persistent link: https://www.econbiz.de/10009573860
Saved in:
3
Turning a corporate brand upside-down : a case of cultural corporate brand management
Askegaard, Søren
;
Torp, Simon Møberg
- In:
Marketing management : a cultural perspective
,
(pp. 212-227)
.
2012
Persistent link: https://www.econbiz.de/10009507096
Saved in:
4
Managing Corporate Reputation through Corporate Branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nicholas
- In:
The Oxford handbook of corporate reputation
.
2012
Persistent link: https://www.econbiz.de/10013476690
Saved in:
5
Designing a positive image : corporate branding and social responsibility
Hatch, Mary Jo
;
Mirvis, Philip H.
- In:
Positive design and appreciative construction : from …
,
(pp. 35-55)
.
2010
Persistent link: https://www.econbiz.de/10008779160
Saved in:
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